Principles of Design Poster This project explores three essential principles of design emphasis, repetition, and movement, through a cohesive and playful visual approach. Each composition is designed to guide the viewer’s eye, highlight key elements, and create a sense of rhythm and flow, making the overall experience engaging, dynamic, and visually clear.

Emphasis refers to highlighting a specific element to draw attention. In this poster, one penguin stands out through size and placement, making it the focal point of the composition.

Repetition refers to the use of the same elements multiple times to create unity. In this poster, the repeated penguins form a pattern that brings consistency and rhythm to the design.

Movement refers to how the viewer’s eye is guided through a design. In this poster, the direction of the penguins and the angled ice create a visual path, leading the eye across the composition and creating a sense of action and flow.